Wondr Nation

Naming, logo design, brand identity, copywriting

Foxwoods is the biggest casino on the American east coast. When they wanted to create a technology startup with a focus on gaming, sports betting, and online entertainment, they turned to us. The result was Wondr Nation. Taking as our starting point a traditional Mashantucket Pequot basket weaving pattern, we created a brand that hinted at tribal origins while suggesting a growing digital future.