Plume Spa & Wellness – Black Desert Resort, Utah

Naming, brand design, copywriting, advertising & marketing, social media

Set within Black Desert Resort, a $US2 billion-dollar resort and golf retreat under construction in southern Utah, Plume is a signature spa facility that aims to redefine luxury wellness. Taking inspiration from the surrounding volcanic landscape, Plume draws on a palette of earth tones and themes of transformation and duality to create a brand that focuses as much on fitness and health as it does on relaxation and beauty.