Lava Love is a coffee place, so the vibe is always upbeat, friendly and casual. This is the first place a lot of people will visit in morning at Black Desert Resort, so it’s important that we present an optimistic, positive face. Let’s make sure people know that when they visit us for something as simple as a coffee and a muffin, that they will walk away feeling ready to face the day. Nothing smells as good as fresh coffee, except maybe fresh pastries, and we have both. Let’s always use specific and evocative descriptions of our products; imagine the rich smell of roasting beans or the sweet, comforting warmth of a cinnamon bun. Lava Love is the joy of life.