Gumtree Jobs

Marketing & advertising, social media, direct mail, press

Gumtree is best known for its classified sales, but it’s also one of Australia’s leading recruitment tools – for employers and candidates. Our task was to launch a new sub-brand aimed at recruiters that captures the essence of Gumtree, but with a unique voice for Jobs. As well as branding, the initial campaign launched a range of online and offline advertising, direct mail and social media.