Good & Fugly – Imperfect Produce

Skills: Brand design, marketing and advertising concepts, graphic design, copywriting, social media

The world is full of rejects. In Australia, up to 25% of all produce doesn’t leave the farm. The cosmetic standards of supermarkets means an astouning amount of great food never reaches our plates. Good & Fugly changes all that by bringing perfectly imperfect darlings direct to consumers. I created the brand identity and then from there worked with the owners in shaping their advertising, online and offline and lots of other brand work both internal and consumer-facing.