Foxwoods Resort & Casino, Connecticut

Advertising, brand design, naming, direct mail, social media, event branding, TV & radio, experiential, copywriting.

Foxwoods is the biggest casino on the American east coast. Their annual program of summer activities draws guests from across the tri-state area, and the country. We were tasked with creating a brand identity for Summerfest, as well as collateral across multiple channels for dozens of activities, from headline DJs to drive-in movies. This is just a fraction of an enormous, multi-year project that spawned numerous sub-brands.