Autotrader

Advertising & marketing, direct mail, illustration, copywriting, B2B

Autotrader are a global car sales network that launched in Australia in 2018. This wildly successful campaign tried to convince car dealers to sign up or risk missing out. “Mugs” featured four coffee mugs, printed with historical figures infamous for having passed up a major opportunity. This campaign resulted in an unheard-of 70% uptake and resulted in numerous other customer acquisition campaigns.