Rose Bar – Scottsdale, Arizona

Brand design, copywriting

Maple Hospitality Group owns several of America’s most-profitable restaurants. Rose Bar, hidden within their signature Maple & Ash steakhouse in Scottsdale, Arizona, is an invitation-only secret club and a luxurious addition to a growing hospitality empire. Defined by a tone of aloof mystery, we created a female-leaning brand that promised a hidden world of social theatre and exclusive experiences.